Creating a 24-Month Communications Program About Future-Ready Careers
How do we reach a consensus on abstract concepts and causes? How do we efficiently gather dozens of unique and honest opinions? Most importantly, how do we align stakeholders into a concrete plan of action? Future Works chose a proven process and software from one of our 76 Founders, SchellingPoint. The scientific methodology supports diverse groups of people who want to collaborate to make the region more resilient to rapid technological change. From April to July of 2021, dozens of employers, workers, workforce professionals, educators, researchers, and interested citizens co-created the most valuable plan for this topic. Special thanks to the Core Team: Cait Garozzo, Sena Owereko, and Gary Fredericks. Cait, Sena, and Gary donated hours and insights during the collaborative design process.
The Case for Action
Job-seekers, career-changers, and students lack awareness about future-ready careers and how to access them. If nothing is done, too many people will be unable to secure quality jobs or careers. Employers will bear the non-trivial cost of unprepared workers, talent shortages, and a lack of diversity in their companies. Without a thoughtful and sustained communications program, training programs and workforce funding will be under-utilized. Too many people will be left behind and economic, racial and gender inequities will grow.
The Rich Scorecard
The current era of rapid technological change requires a proactive and coordinated communications campaign about the real career opportunities ahead. Skills growth and career management are both challenging journeys. This communications program will ease the burden for people and enhance the talent pipeline of the region.
A Leadership Group, members to be determined, will be established and hire key staff. Together, they will gather relevant regional data and other essential resources. The Leadership Group will gather cost estimates and sufficient funds to engage a professional Communications person, group, or firm. Women and minority-owned consultants or businesses will be given preference. The professional Communications entity will work with the Leadership Group to create, execute, refine and evaluate the communications program and progress.